{WordPress Customization is the Key to Marketing Success}

I wish I could tell you that you only need to install WordPress and you are basically going to be printing money. I wish I could say that. In fact, I wish I could say that with a straight face. I can't even help but break out laughing right now. Not so much that people say it because, let's face it, people say anything to make a quick buck. Instead, what I'm laughing at is the people who actually believe this.

Make no mistake, the whole idea of building something, somehow, someway people will come out of their work to hand you dollars is a fantasy. That's really what it is. It's just not going to happen. It doesn't work that way. It may have been true when the internet was relatively young, but it's definitely not true in this day and age.

You actually have to work for your money.

I know that's kind of a noble concept. I know that a lot of people may have a problem with that, but that's the absolute truth. The sad reality is that, too many people still believe this and that's why they install WordPress with almost no customization, no formatting and nothing to distinguish it from other installs out there.

At the end of the day, their blog is all too forgettable. This really is quite a shame because if you invest a tremendous amount of time, effort and energy writing a high-quality blog post, you are doing yourself a big disservice publishing it on a WordPress install that has a very lousy theme. By lousy, I'm not talking about the text looking all messed up or badly formatted. I'm not talking about the website that is graphically disjointed, distorted or, otherwise, warped.

I'm talking about something else.

I'm talking about how the text is presented to your users. You may be thinking that as long as the text is published then there should be no problem. Well, you may want to think again. How come? You have to remember that most people use mobile devices to interact with online content.

This should raise a red flag with you and a little bit more vigilant, as far as your text presentation is concerned. How come? Well, people are not reading anymore, they scan. So, if they see your content and you use a theme that basically present text in very intimidating black large blocks, people turn around and run away.

It doesn't matter whether you are a genius or some sort of poetic giant, none of that matters. All they care is about is convenience. If you are going to lay out the very best content you're capable of producing, but dress it up in the worst way or you end-up intimidating your audience members, they can't even bother to read your stuff. They couldn't care less.

You may be the second coming of William Shakespeare, but you would have very few readers because people find your theme too much of a hassle. This also works the other way. If you install a theme that is very generic then people would assume that your stuff is really not all that important because it looks like every other kind of article they've across.

Again, it's easy to think that people do not judge a book by its cover, but that's what exactly what people do, because, let's face it, people don't have the luxury of time. They want to make snap judgement. They want to look at something and decide quickly right then and there what to do.

Make it easier for them. Use WordPress customization to present texts, so your stuff gets read. That's the bottom-line. If you don't pay attention to this step, don't be surprised if your blog goes nowhere. Kiss your dreams of becoming the next blogger millionaire goodbye!